China is a nation that is alive with economic growth as well as the resulting social change. Golf offers an interesting insight into this transformation, and certainly it’s quite neat to see such enthusiasm for the great game. Here’s an article that’s framed around the Johnnie Walker Classic being played in China. To quote:
IMG is close to announcing details of a tournament this November in Shanghai that will be the richest in Asia and will be limited only to tournament winners outside the PGA Tour. The field will include Tiger Woods, who won the Dunlop Phoenix in Japan late last year.
Along with being Woods’ agent, Mark Steinberg is co-president of IMG’s golf division. He has taken several trips to the Far East, and he can’t help but notice a market that is ripe with opportunity.
“I see major, major multinational conglomerates that want to establish a business presence now in hopes of what could happen, especially in anticipation of the Olympics,” Steinberg said Tuesday. “Golf has been a pretty strong ticket so far. It is really booming there. It’s really remarkable.”
Jack Nicklaus has designed 12 golf courses that have opened since 1993 in China, and he has eight more being built. He recalls meeting with a group of businessmen some eight years ago who wanted to put together a professional tour.
Source: MSNBC.com
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